Caleb Joye is a director from Detroit, MI.
Caleb has directed commercials for brands like Adidas, Shinola, Oakley, and Polestar. His work lives between velocity and stillness — where raw, kinetic energy meets cinematic storytelling. Drawing from both documentary honesty and stylized visual craft, his films explore the tension between instinct and precision. Shaped by his Detroit roots, his work carries a deep connection to place, rhythm, and human presence.
Select Clients
- Adidas
- Oakley
- TikTok
- Shinola
- Polestar
Recognition
- AICP Awards, Adidas x Snipes - Spoken Words of the 313, Best Young Director Shortlist
- 1.4 awards, Adidas x Snipes - Spoken Words of the 313, On The Cusp Shortlist
- 1.4 awards, Oakley - Refuse to Conform, On The Cusp Shortlist
